What kind of media institution might distribute your product and why?
Film distribution has normally been done by large companies or global companies, it is the process of releasing a film in a market place and keeping it there. Hollywood has the three stages of getting the film to the audience; production, distribution and exhibition. They have often been part of a company which is vertically integrated and all the stages are in control of one company. However in the UK, distribution is more about ‘marketing and sustaining a global product in local markets’
In the past, this had been all about getting 35mm prints to cinemas and also big budget films. However with the new digital film production, digital distribution is becoming more common as it is far more cost effective than 35mm prints. These days the distributor only has to send computer files to cinemas. This means the cinema’s may have shorter runs as the films can be given a second run or followed by going onto DVD quicker than in the past, or sold as downloads, which is a fast growing method of distribution.
Digital production has allowed for a big development in user generated films, from films presented on OpenFilm.com, who claim showing members films on Tivo, Boxee, ‘Our partnerships with third party platforms deliver your films directly to televisions in more than 11 million living rooms’
My film is not a big budget, high profile production. It was made on a very limited budget and no big name stars, so it falls into a completely different band of user generated material, which is growing fast. This type of material is uploaded to sites such as YouTube and Vimeo. Wikipedia identifies all these sites for user generated sharing.
http://en.wikipedia.org/wiki/List_of_video_hosting_websites
No comments:
Post a Comment